Alfamart's history was started in 1989 by Djoko Susanto and Family. Founded under the name of PT Sumber Alfaria Trijaya Tbk (Company), which began the business in trading and distribution, then in 1999 entered into retail sector. In 2002 the Company started an exponential expansion through acquiring 141 Alfa Minimart stores and bring a new name, i.e 'Alfamart'. Alfamart is currently one of the Indonesia leading retailers, serving more than 3.0 million customers daily, with approximately 10,300 stores across Indonesia. Alfamart provides affordable prices, high quality basic daily needs with friendly services, clean and comfortable shopping atmosphere which is easily accessible. With more than 70,000 employees, Alfamart is one of the largest employers in Indonesia.